Another video. This one is by the Obama campaign and is designed for women. It’s “long,” 20 minutes. But with the soundtrack, the editing, and overall production, it’s also easy to watch.
The video is instructive in a couple of ways. One goes to the question of how does a male candidate run against a female candidate and appeal to women. Another is a demonstration of the use of longer videos as campaign “literature.” Good campaign videos create compelling and influential narratives.
As we (or, perhaps better, our children and grandchildren) come increasingly to watch television on computers*, they’ll become increasingly frequent and important to candidates and their campaigns.
Enjoy. It’s quite good.
*Or as TV and computers merge
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